We strategize our Digital Media plans to optimize ROI. We follow a 3-step approach for this.
1. We start with initiating background research on the objectives of the campaign, competition activities, study our target audience and their digital media consumption and set a campaign goal.
2. Next, we find out the best possible publishers and placements to reach them, set up an optimized frequency for the ad-copy and assign key performing indicators to the goals for us to measure and evaluate.
3. And finally, our buying team kicks in and negotiate to get the best possible rates to advertise on the finalized properties while getting more deliverables so as to maximize and stretch ROI as much as possible.