Search Engine Optimization also known as SEO, is a process of building up a website’s visibility on a search engine by organic (non-paid) methods.
It is the most important constituent to build your presence in online world. As the statistics show that search engines are the major source of information in the world wide web. It is indispensable for any brand to do a proper SEO to score over their competitors.
Most often, for majority of the users their search queries for an information on any product or service are satisfied on the first page itself and that too in the top listings because users consider them to be the most trustworthy.
Our team of experts take care of all 3 components of SEO
1. Technology – We will do a proper website analysis with our multi-level check points and come up with proper recommendations for your website. The website will be checked on the following points:
Mobile friendly and responsiveness
Page Load Time
Reverse IP Lookup
2. On Page SEO – The second step would be to optimize the site based on algorithms used by various search engines. We will embed some critical points into the website for the bots/crawlers/spiders to check and improve the ranking of the website in search engine result page (SERP). The following checkpoints will be covered in off page SEO
Keyword Research and Analysis
Latent Semantic Indexing (LSI)
HTTP Errors (200, 404, 410, 451, 300, 500)
3. Off-Page SEO – As opposed to popular belief, Off-Page SEO is not just a link building process. It has become way more advanced. With an access to all the latest tools, our team does 4-factor check points which are as follows
Authority – Domain Authority (DA), Page Authority (PA), Moz Rank ànd Page Rank
Relevance of content
Do-follow or No-follow links